Let’s star with the apparently bad one… Economists!? Please god, no. A thousand times, no. Why on earth would environmentalists, who come in all shapes, sizes and disciplines, want to be named after the ‘dismal scientists” ((to paraphrase Thomas Carlyle)? We might as well call ourselves bankers.

But that might not be a bad thing either.  If you choose your economic approach and type of bank based on society’s needs and evidence of what works best for the real world.  Zealot monetarists from the Chicago School, living in the never-never land of rational free markets, ivory-tower academics reducing the all-too human complexities of producer-consumer-investor behavior to arcane mathematical formulae, or algorithm driven spiv-speculators playing very dangerous games on their super-fast-super-connected-super-computers, do not the tribes of economists or bankers make.

 If you want to read more click here: 9 good reasons why environmentalists should call themselves economists (and one apparently bad one)